For three decades, Avid Marketing Group has helped brands create and execute shopper marketing programs that sell products at retail. This discipline has allowed us to create advanced processes and efficiencies including our proprietary Online Retail Activation tool - ORA™. ORA is the only web based client ordering system in the consumer packaged goods category that integrates print, digital and mobile promotions.
Staffed by a talented and experienced group of professionals who take a strategic approach to your execution needs, AMG is committed to the success of your shopper marketing programs.
The mission at Avid Marketing Group is to unlock the hidden potential within your shopper marketing strategy by providing integrated solutions fueled by an intense focus on superb customer service, faster speed to market, and increased cost efficiencies.
AMG is focused on one objective – promoting your brands at the point of purchase.
Avid Marketing Group and its professional team continuously offer complete turnkey solutions to all our strategic and tactical marketing needs. With superior experience in planning and program development, image creative and graphics, legal and social responsibility, the entire process is in expert hands.
I started Avid Marketing Group in 1986 with a single mission - perfecting the processes that allow our clients to promote their brand, engage their customers, and increase revenue. My career in marketing began decades ago after graduating from the University of Connecticut with a degree in graphic design. I bring a wealth of experience and a toolkit of specialized skills to meet each of our client’s unique needs. When I work with a client, I bring order to the chaos - making sense of the varied marketing tactics available to them in order to create a comprehensive, customized and effective program.
Let’s talk. I will show you how Avid Marketing Group can help your business achieve its goals.
At Avid Marketing Group, it is my job to create, manage, maintain and deliver value to our clients. I am committed to listening to our clients, understanding their business objectives and providing bottom line results.
With more than 17 years of experience in managing creative and account teams, I deliver a combination of unmatched attention to the client needs with a keen budget eye. Whether it’s developing an integrated shopper marketing strategy, creating partnership programs or launching multi-faceted digital campaigns, my aim is to produce tangible increases in visibility and an upward trend line on our clients’ revenue graph!
As Director of Analytics and Information Systems at Avid Marketing Group, I am responsible for managing the analytical services for our clients. My commitment is to deliver accurate, cost-conscious and insightful analytical services that provide our clients with clear visibility on the effectiveness of their promotions and intelligent information to support improved business decisions moving forward. I have over 15 years of experience in Finance, Analytics and Information Technology and have held various financial and analytical leadership roles within the adult beverage and consumer packaged goods sectors. Let me and my team at AMG help ensure that you focus on proven growth drivers and deliver a positive ROI.
For the last eighteen years I have worked on the agency side of the business across a wide variety of clients and categories. During this time, I was responsible for developing insights-based solutions, path to purchase strategies and shopper marketing programs for leading brands. At Avid Marketing Group, I am fortunate to lead a smart, digitally savvy and solutions-oriented account service team that are fully-immersed in their clients' businesses. Our goal is to develop recommendations for our clients that build brand equity, engage shoppers and drive volume.