Off-Premise Mobile Rebate Results

Objective: Drive basket ring and display activity at chain liquor accounts

Solution: Create a mobile cross-merchandising program that rewarded shoppers with a $10 rebate when they purchased a specific beer and any tequila

Results:

  • Average check ring of $111.66 - 3X increase vs. previous offers
  • Secured display activity which resulted in double-digit sales increases vs. YAG
  • 35% of all tequila purchased were premium brands
ICONAsset 3 Back to case studies
Consumer using phone to claim rebate
Off-Premise Mobile Rebates Display

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